is a cross-currency
B2B platform at the
intersection of retail,
loyalty and sustainability
Mission and Opportunity
Capture revenue by harnessing the explosion
of ways to pay and redeem
Supercharge brand loyalty with payment choice
and
validated climate rewards
The Opportunity is immense
- The US retail market is $7 trillion annually, nearly all in dollars.
- Processing fees charged by platforms for retail and reward transactions exceed $400 billion.
- Procision’s tools to expand retailers’ currency and reward options will capture billions in fees.
Our Solution
 Fiat |
 Loyalty Points |
 Cryptocurrencies |
 Branded Tokens |
Procision lets retailers set prices and create dynamic loyalty coalitions across all payment types
Go To Market
Procision integrates with
existing retail and loyalty platforms
to extend their purchase and reward capabilities
giving consumers more choices to buy or redeem.
Procision takes a revenue share and improves loyalty through payment choice.
Immediate Opportunity with Community Rewards
- The first card-linked merchant community rewards program
- Supports cash back and donations to causes
- Launched Nov ’24 in Miami with Chamber of Commerce support
- Over 7000 merchants in scope, and many charities
Immediate Opportunity with Community Rewards
Immediate Opportunity with Community Rewards
Procision will allow cross-merchant rewards coalitions through dynamic points conversion.
- Problem: how do we handle multiple loyalty programs?
- Community Rewards has an overall platform reward
- Merchants have rewards too
- Solution: the Procision engine
- Procision is a dynamic rewards aggregator
- Consumers benefit by increased reward values
- Merchants gain consumer loyalty through coalitions and donations
Immediate Opportunity with Community Rewards
Procision and Community Rewards have an agreement in place
- Tiered transaction pricing is defined
- Scope extends to other markets
- Merchants being recruited for loyalty integration
- Revenue model projects 2025 at $200k-$300k for this one market
Needed to go forward:
- Custom API and reporting development work
- Funds needed: $100k-$150k through Q2
Demonstration Videos
Dashboard overview
Cross-currency purchases and redemptions
Sustainability rewards
Points conversion / coalitions
Progress
Traction
- Recipient of Celo Foundation grant
- Community Rewards integration agreement for 1Q25
- Three other signed LOIs
- Three patent filings in draft
Platform
- MVP level
- Productional with fiat, loyalty points, and tokens for purchases and redemption
- For rewards, supports cash, points, RWA, and climate remediation
Founding Team
Bob Visnov
Founder & CEO
Bob has built solutions for fintech, blockchain/defi, airline operations, accounting, payments, media, predictive analytics, loyalty, and the US Postal Service Electronic Postmark. He was VP/Software at JPMorgan and founded Timegen Consulting.
Josh Thompson
VP, Business Development
New York-based serial entrepreneur and investor with over 15 years of experience across the ed tech, venture capital, impact investing, and blockchain industries.
Hugo Barecca
CFO
Hugo is an expert in financial planning and general management of non-profits and for-profits; he has a PhD in Public Policy from CUNY, a JD from Fordham Law, and an MBA from NYU.
Advisory Team
Mike Capizzi, CLMP
Advisor
Dean of the Loyalty Academy and 45+ year veteran of the marketing services industry. BBA in Marketing from the University of Cincinnati; MA in Media from NYU.
Sheldon Gilbert
Advisor
Founder & CEO of Proclivity Systems, the online exchange for price discovery, high-speed trading and yield optimization. Founder of Kura Labs, the DevOps/SRE vocational academy.
Geoffrey McCabe
Advisor
Geoff is founder and chairman of the DIVI Project which operates the DIVI blockchain and cryptocurrency.
Richard Dutton
Advisor
Board Member, Loyalty Academy.
Co-Founder of ELIAS Partnership (legal advisory firm focusing on data regulation and protection of data rights)
Gretchen Grant
Advisor
CEO of DailyFX and Board Member of FX Publications. Previously CEO of BobVila.com and General Manager of Meredith Corporation. Economics BA from Yale and MBA from Harvard Business School.
Competitors
Competitors all have at least one of these limitations:
- They are purely financial (Paypal pyusd, Bakkt).
- Procision understands campaigns and can direct SKU purchase and redemption transactions.
- They require a proprietary point (Rakuten, Blackbird).
- Procision onboards and supports all points and currencies, like an exchange.
- They only support one currency type (Points.com, Lolli).
- Procision blends fiat, classic points, and token-based points.
Revenue model and projection
Contact us for a demonstration
The full picture
Seeking $1M pre-seed funding
Advanced Features
Coalition Marketplace
- Retailers can make dynamic reward-sharing partnerships for SKUs on the fly.
Recommendation Engine for how to pay
- Overwhelmed consumers now have help with the many proliferating types of payments.
Tax reporting
- Retail transactions can trigger a capital gain or loss, if a cryptocurrency is used for payment.
Climate remediation approach
Through its partnership with Soli Solutions**, Procision fractionalizes climate project participation and carbon offsets.
Under their patent, Soli provides validated climate rewards
to businesses and consumers.
Procision allows organizations to grant loyalty-enhancing climate rewards for consumer transactions.
Timeline
| MVP, grant revenue, all currency types supported, sustainability, LOIs
2Q24 |
Platform partner integration – Community Rewards.
1Q25 |
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4Q23 Working Prototype, advisor group, initial client and investor discussions. |
4Q24 Production retail launch, scaling work, additional grant and patent filing work. |
2Q25 Pre-seed round, to scale and aggressively expand. |
